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It's Still Printed
1. It's harder to read on screen than on paper.
The speed of reading is 25% slower on screen than on paper. This is one of the main reasons why people stop reading digital documents sooner compared to the paper copy version. As a matter of fact, I have 12 seconds to get your attention on screen with this e-mail. Had you have been reading paper copy, I would have had almost 2 minutes of your attention.
2. Two main factors why people prefer to read on paper:
The importance of a document: the more important it is, the higher the chance they will print it before reading.
The length of a document: Once a communication contains more than 2 pages, the majority prefers to read the paper version.
Source: University of Wichita
Attention dedication to a docuement
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% of documents printed before reading
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